Save a shortcut / redirect link to the Home Screen?

I've got a certain 'system' I'd like to set up, however for convenience I'd like to be able to save a redirect - shortcut (such as a shortened bit.ly URL. However, the only method I know of adding a shortcut to the Home Screen is by visiting the page. What's the dilemma? It automatically redirects me, leaving no time to save the shortcut to the Bit.ly page directly.

When trying to save a shortcut to another website, it lets you change the name of the link however, sadly, not the URL it links to.

How would I accomplish this? For example, to save this redirect to my Home Screen?