iOS Simulatoor installed app location in Xcode 6.1

I am trying to locate the actual location of app installed on iOS simulator. I am using OSX 10.9.4 with Xcode 6.1

Already tried looking Application Support folder but can't find the simulator location. Tried a bunch of different locations as well, but can't find anything. Any ideas where can I find it or where should I look in apple documentation regarding this? Any pointers will be appreciated.